Innovative technologies, new means of communication and the internet have created the hyper connected world we live in today. Commercial borders between countries are slowly disappearing and e-commerce is growing at the speed of light.

However, each country has its own cultural richness, traits and marketing traditions.

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Organisations that are willing to become global need to adapt themselves to the local customs and become deeply familiar with it in order to succeed.

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Thanks to my international path and my deep knowledge of the Israeli culture, I aim at building bridges between Israel and other countries.

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From involving international companies in the local ecosystem to help and advise Israeli companies abroad, my work involves product development, communication solutions and market research.